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Why Your Growth Marketing Team Needs Canva

Demand for Graphic Designers skyrocketed during the pandemic as more businesses needed to reach their customers virtually.

So what happens when your company can’t afford a Graphic Designer? What happens when technology is moving so fast you need a marketing update but can’t afford to add another person to your payroll?

Dannie Kelly
September 8, 2022
3 min read
What is Canva?
Canva is a digital marketing design app that allows users with no design experience to easily create anything from business cards and banners to websites and flyers - all under their free plan.  

With thousands of templates, users can easily create designs with just a few clicks. Each template is customizable by color, verbiage, font, adding sticking, and changing photos. For more advanced users, templates can not only be changed but also be created from scratch if you want something unique.
How does Canva work?
Canva works using digital templates that are so user-friendly, someone who has never designed before can make a logo, flyer, or social media post they are happy with. If you've never tried Canva before, below is a simple step-by-step process for customizing one of Canva's template.



What are Canva's key features?
Canva templates are a huge time saver - but the app was many powerful features that make complex, expensive design work as easy as the click of a button. Below are a few one-click feature favorites.

Background remover
With just one click, you can remove the background from any photo and use that photo on any Canva template. 

Animations
Stickers can draw a lot more attention with animation. Instead just writing “Now Open” on your template - you can make a flashing neon sign.

File Save Options
Once your design is complete, you can save your design in multiple forms like jpeg, png, pdf, and even as a published Canva website.

One-click Resizing
Each social media platform has different template size requirements.  With just the click of a button, you can change your design size to fit any social media platform or customize the size for printing.
How should my Growth Marketing team use Canva?
Social Media
Jazz up your social media with templates for your stories, feed, or reels to help your brand stand out from the competition.

Flyers
Launching a new discount? Want to let your customers about an upcoming sale or event? Flyers are a great way to start and Canva makes sure your content stays unique.

Website
Maybe your whole website needs a facelift. Canva can help here too- with a variety of templates you can use on your own website or on a Canva website.

Presentations
Not sure your presentation has the edge you need to impress your audience? Explore Canvas templates for inspiration, or use one yourself.

Logos
Yes- Canva can even help with your logo. Search hundreds of customizable options to get your business off to a great start.
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