Social media is a quick and easy way to announce your company's newest features. Instagram's platform is a great starting point; the app provides stories, reels, and feed post options for various ways to highlight your latest update.
On your company's profile, curate posts highlighting your latest update. An Instagram reel or TikTok video can capture the function of your new feature in real-time, showing followers the intended way to navigate product changes. TikTok's "For You Page" delivers users personalized content, giving your video an opportunity to reach potential clients who need your service.
Attract visitors directly to your website by taking to Twitter for announcements with links to your product update and website. Retweeting is a great way to highlight media outlets and current customers that are talking about your update. To strengthen your social media network, suggest employees reshare company posts on their accounts and participate in your post's comment section to answer any follower questions that might arise.