The Ultimate Guide to In-App Messaging 2023

In-app messaging can be used to achieve a variety of goals, such as welcoming new users, introducing them to the key features of your app, and helping them get started with your product or service. 

In this blog post we will explore goals your team can achieve with in-app messaging, examples of effective messaging and tips to start a successful in-app messaging campaign. Let’s get the conversation started!

How to use in-app messaging for specific goals 🏆

Feature adoption: In-app messages can be used to announce new features, explain how to use them, and encourage users to try them out. After shipping a new feature you want to make sure customers adopt them. This means providing proactive support via in-app messaging that encourages users to engage with your product’s capabilities. 

Customer retention: In-app messages can be used to provide users with valuable tips and reminders, collect feedback, and resolve any issues they may be having. Dealing with concerns in real-time ensures your customer feels heard. In-app messaging platforms provide real-time personal support by delivering customer inquiries right to your inbox. 

Upselling and cross-selling: In-app messages can be used to promote new products or services, and encourage users to upgrade their plans. The best way to get customers to convert is by tailoring upsell efforts to their use case. In-app messaging allows you t o connect with the customer directly and prompt them to explore upgrade opportunities. 

Here are some specific examples of how to use in-app messaging for each of these goals:

These are just a few examples, and there are many other ways to use in-app messaging to upsell, cross-sell, onboard new users, and retain existing customers. The best way to get started is to think about your specific goals and what you want to achieve with in-app messaging.

Where to use in-app messaging 💬

• Feature adoption: You can use a banner to announce a new feature, or a slideout to explain how to use it.

• Customer retention: You can use a tooltip to remind users about an important feature, or a modal window to collect feedback about their experience.

• Upselling and cross-selling: You can use a banner to promote a new product, or a slideout to encourage users to upgrade their plan.

• Onboarding: You can use a tooltip to point out a new user's first task, or a modal window to give them a walkthrough of the app's main features.

In-app messaging tools 🛠

• Appcues: Appcues is a no-code platform that makes it easy to create and manage in-app messages.

• Intercom: Intercom is a customer communication platform that offers a variety of features, including in-app messaging, live chat, and email marketing.

• InAppMessaging: InAppMessaging is a library that provides a simple and efficient way to implement in-app messaging in your app.

• Pusher: Pusher is a real-time messaging service that can be used to power in-app messaging.

Conclusion ✅

In-app messaging is a powerful tool that can be used to achieve a variety of goals, such as onboarding, feature adoption, customer retention, and upselling. By following the best practices outlined above, you can create effective in-app messages that will help you improve the user experience and achieve your business goals.