Automation is an integral part of any Growth Marketing strategy because it allows you to reach more people with a system that works 24/7 without spending as much time on it yourself.
In this article, we'll show you how to automate four critical responsibilities of Growth Marketers:
- Email Marketing
- Social Media
- Lead Generation
- Content Creation
Before diving into how to automate your Growth Marketing funnel, let's start by defining Growth Marketing.
What is Growth Marketing?
Growth marketing is a strategic approach to marketing that helps businesses grow their revenue and customer base by optimizing their funnel. It's about finding new customers, identifying their wants, and delivering value through a consistent experience.
The process of systematically acquiring and nurturing these customers is highly iterative and involves testing different strategies and tactics to find the ones that work best. Growth marketers use data science and technology to understand their customers, then use that insight to drive growth at scale.
What is Growth Marketing responsible for?
Growth Marketers are often responsible for identifying new leads, converting them into customers, retaining them, and increasing each customer's lifetime value.
Growth Marketing is about finding new customers, converting them into paying customers and then getting them to spread the word about your business. It's a full-stack process that involves SEO, PPC, email marketing, content marketing, and even influencer marketing.
Growth Marketing vs. Performance Marketing
Performance marketing works differently than Growth Marketing — it's exclusively focused on converting existing website visitors into paying customers. Performance Marketers decide what metrics are essential (e.g., leads vs. conversions) and why they matter (e.g., because leads are top of the funnel, they're less likely to convert).
Growth Marketers don't need to be PPC or SEM experts, but they need an understanding of how those channels work to measure their effectiveness against other growth channels like SEO or email campaigns.
Growth Marketing vs. Demand Generation
Growth marketing is similar to demand generation in that both focus on driving traffic and leads through content marketing, advertising campaigns, and other outbound strategies. However, demand generation focuses on generating interest in a product or service and getting people through the first stage of your sales funnel. In contrast, growth marketing focuses on getting users through all funnel stages.
How to automate email marketing
An email is an excellent tool for connecting with potential or existing customers. However, constant email traffic can be time-consuming and distract from more critical conversations. Email automation troubleshoots your email clutter by sending out emails at regular intervals to those in your network. Have an exciting announcement or update? Your nifty email automation system sends news to customers in real time. Deem your business more reliably through the help of email automation that sends customizable messages at a rapid pace. For a streamlined communication experience, head to services like Outreach, Hubspot
for all your email automation needs, or check out our blog post on the best CRM solutions for your organization.
How to automate social media marketing
With such a low barrier of entry, if you're not using social media automation, you're leaving money on the table. But juggling a posting schedule for your business's multiple accounts can get overwhelming. Lucky for you, social media automation services are easy to set up for posting new content to Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and Tumblr. Use tools like Hootsuite
and Sprout Social
to schedule posts across multiple platforms. Upload your pre-made post and choose the time, day, and account you want your content featured. Consistent social media posts will keep your company relevant in followers' eyes and reinforce your brand image
How to automate lead generation
Chasing down leads can take time away from present customers. Don't let your sales team become discouraged by a customer's wild goose chase. Instead, troubleshoot your manual client search with lead generation automation that locates prospects and provides contact information for direct marketing from your end. By funneling leads and data to your business, sales teams have more time to close deals rather than search for them. ZoomInfo
is a helpful lead generation platform that helps you identify companies that are a good fit for your service or product. Also, check out Salesforce
for more lead-generation tools.
How to automate content creation
Content creation is an essential part of automating your marketing funnel. It's not enough to post content; you need to ensure that your content is relevant, engaging, and helpful. Creating original content that people find beneficial goes a long way with brand reputation and recognition. Content creation platforms save you hours designing and planning your subsequent marketing campaigns. Popular services include Canva,
which offers free, professionally designed templates with customizable features. Similarly, Trello
offers thousands of templates and formatting dimensions for various social media platforms.